Royal London Broker Portal

Landing page & marketing assets

Digital Design

Rebrand

Ads

Role:

Designer

Project overview:

For the Royal London Equity Release Broker Portal, I collaborated closely with the marketing team to design a landing page and create promotional assets, including ads and social media posts.

The goal was to encourage equity release advisers to sign up by highlighting the platform's streamlined, user-friendly experience, positioning it as a modern solution to replace the outdated, "clunky" technology.

Challenges
Process
Results
Tools used

The main challenge was encouraging advisers to move away from outdated technology. I addressed this by creating a user-friendly landing page and promotional assets that showcased the portal’s benefits. Working closely with the marketing and the dev team, we ensured brand consistency across all materials.

Through clear, persuasive design and messaging and by lavereging brand legacy, we successfully encouraged advisers to sign up, positioning the portal as a modern, efficient solution.

  • Worked closely with the marketing team to align on goals, messaging, and target audience for the Broker Portal.
  • Designed an intuitive landing page and promotional assets, focusing on user experience and clear calls to action.
  • Created branded digital ads for sourcing platforms, increasing adviser awareness.
  • Ensured all materials adhered to Royal London's brand guidelines, maintaining consistency across all B2B touchpoints.
  • Implemented A/B testing and refined messaging to maximize sign-ups and engagement from equity release advisers.
  • Increased sign up rate: The redesigned landing page and promotional materials significantly boosted sign-up rates for the Broker Portal.
  • Positive feedback: Equity release advisers responded positively to the modern, user-friendly interface, with many expressing satisfaction with the new platform.
  • Higher engagement rates: The promotional assets led to increased traffic to the portal and better interaction with the materials.
  • Stronger digital presence: The rebranding and website redesign enhanced Responsible Lending’s digital presence, making it more modern and competitive within the equity release sector.
  • Stronger brand positioning: The project successfully reinforced Royal London Equity Release’s position as one of the leaders in innovative, user-centered solutions in the equity release market.

Sourcing platform ads

Broker Portal landing page

Visit page
Image of Stripe payment processor website homepage

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