Emotion.green

EV cars & cargers website design

UI Design

Design Systems

Role:

UI Designer

Project overview:

Emotion is a third party lead generating business for EV companies based in Spain. Their goal is to rent and sell third party EV cars, but also to sell and install EV chargers.

Their website consisted of a newsletter built in Wix, a charger selling website in Elementor and a renting website that was hard coded. Thus, I had to make sure to bring all these websites together under one roof, and maintain consistency throughout. After the new website was launched, sales increased by 400%.

Challenges
Process
Results
Tools used

Emotion’s website lacked consistency and professionalism, with pages built using various tools such as Wix, Elementor, and hard-coded sections, resulting in a disjointed user experience. The absence of a cohesive design language, along with inconsistent branding, made the website appear untrustworthy. This had a significant impact on the company’s image, potentially undermining customer confidence.

My challenge was to completely redesign the website, ensuring it reflected Emotion's mission of promoting sustainability, while providing a seamless user experience for both potential customers and automakers.

  • Collaborated with marketing, developers, and the founder to align on redesign goals.
  • Analysed user needs inform design decisions.
  • Created a cohesive brand identity and design system for consistency.
  • Brought the 'Emotion Renting', 'Emotion newsletter' and 'Emotion Charge' websites together.
  • Designed wireframes and prototypes to optimize user flow.
  • Developed a clean, professional interface aligned with Emotion’s mission.
  • Worked closely with developers to streamline the transition from multiple platforms.
  • Conducted testing and optimized the site for speed and mobile responsiveness.
  • After the website launch, Emotion saw a 400% increase in sales, directly attributed to the improved user experience and professionalism of the site.
  • Improved the company’s brand perception, fostering trust and credibility with potential clients.
  • Streamlined forms and clear CTAs boosted lead generation, helping Emotion sell and install over 150 EV chargers a month.

Before

After

Emotion.green

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